University of Southern California

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Practice & Policy

Lynda Resnick, author and entrepreneur, discusses the secrets to success in marketing

Lynda Resnick, author and entrepreneur, discusses the secrets to success in marketing in a forum hosted by Dean Ernest J. Wilson III, at the Annenberg School for Communication and Journalism at USC.

Lynda Resnick, a marketing maven, entrepreneur and author of the bestselling book Rubies in the Orchard discusses entrepreneurship along with the secrets of her success. Her career includes corporate management, product development, brand building and marketing. Together with her husband, Resnick owns POM Wonderful, Teleflora, FIJI Water and Paramount Farms.